A new contemporary European cuisine with Korean twists.
Credit: Interior design by Nelson Design & Photography by Shin Miura, 2021
Credit: Interior design by Nelson Design & Photography by Shin Miura, 2021
Background
Sollip is a fine-dining restaurant located in Bermondsey, London, led by a husband-and-wife chef team who share their love through carefully sourced, seasonal European-style dishes with a Korean touch. They sought to establish a new identity for their restaurant.
Solution
Sollip means ‘pine needle’ in Korean, symbolising uprightness and honesty. Inspired by the graceful form of pine needles and Korean textures, we created a visual identity that balances Korean heritage with European elegance.
Sollip is a fine-dining restaurant located in Bermondsey, London, led by a husband-and-wife chef team who share their love through carefully sourced, seasonal European-style dishes with a Korean touch. They sought to establish a new identity for their restaurant.
Solution
Sollip means ‘pine needle’ in Korean, symbolising uprightness and honesty. Inspired by the graceful form of pine needles and Korean textures, we created a visual identity that balances Korean heritage with European elegance.
Delivery
Visual Identity
Interior Design Direction
Website Design
Social Media Direction
Visual Identity
Interior Design Direction
Website Design
Social Media Direction
Pine trees remain evergreen even through the harshest winters. The name ‘sollip’ means ‘pine needle’ in Korean. Pine needles are glossy, soft and slender, yet strong and resilient. In Korean culture, they represent loyalty, steadfastness and vitality.
sollip's logo and symbol capture the graceful curves of a pine needle, expressed through a rhythm of thin and thick lines.
‘sollip’ is written in lowercase to bring balance between Korean and European influences.
Evergreen is Sollip’s philosophy for its cuisine.
The chef couple spent years living and working in Jeju, an island with a unique landscape of pine forests, basalt, and volcanic soil. Evergreen throughout the seasons, the pine tree bears pine cones that hold seeds within, creating a continuous cycle of growth and renewal.
The chef couple spent years living and working in Jeju, an island with a unique landscape of pine forests, basalt, and volcanic soil. Evergreen throughout the seasons, the pine tree bears pine cones that hold seeds within, creating a continuous cycle of growth and renewal.
A European fine-dining experience with subtle Korean accents.
Korean ingredients and fermented foods add a subtle accent to the cuisine, while traditional materials such as hanji, ramie and hemp bring the same Korean sensibility into the brand, creating a new harmony between the two cultures.
We also use different paper weights to create a distinct experience for lunch and dinner. The hand-torn edges of the menu evoke a pine forest. The hand-torn edges of the menu evoke a pine forest.