The art direction places intimate products within the rhythm of everyday life. Rich, warm sunlight, dust drifting through the air and a gentle breeze create a soft, lived-in atmosphere, with the products naturally kept close at hand.
A variety of hands interact with the products, bringing energy, movement and intimacy to everyday life.
OnderNatural® relaunched its existing product lines alongside a new product, ‘Finger Guard’. It quickly expanded to new online store platforms. Finger Guard sold out soon after launch.
The new identity helped customers recognise the brand more easily.
The new identity helped customers recognise the brand more easily.