The art direction places intimate products within the rhythm of everyday life. Rich, warm sunlight, dust drifting through the air and a gentle breeze create a soft, lived-in atmosphere, with the products naturally kept close at hand.
I also captured different hands interacting with the products, bringing a sense of energy, movement and intimacy to the experience.
OnderNatural® relaunched its existing product lines alongside a new product, ‘Finger Guard’. The products quickly expanded to new online store platforms, with Finger Guard selling out soon after launch.
The new identity helped customers recognise the brand more easily.
The new identity helped customers recognise the brand more easily.