OnderNatural®
A healthy intimate life is joyful and wonderful.
Background
The intimate industry in South Korea is becoming more open and an important part of the lifestyle market, but it can still feel uncomfortable to talk about. OnderNatural® started with an intimate cleansing spray. The brand had a clean and natural look but lacked a distinctive identity in a crowded market.
Solution
I created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels natural and safe to embrace.
The intimate industry in South Korea is becoming more open and an important part of the lifestyle market, but it can still feel uncomfortable to talk about. OnderNatural® started with an intimate cleansing spray. The brand had a clean and natural look but lacked a distinctive identity in a crowded market.
Solution
I created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels natural and safe to embrace.
Delivery
Visual Audit
Brand Identity
Package Design & System
Visual Direction
Website
Visual Audit
Brand Identity
Package Design & System
Visual Direction
Website
We represented the idea of ‘bringing what is often kept under into everyday life’ in the brand identity. The ups and downs of the master logo represent the rhythm of intimate life and how joyful and important it can be. Bold shapes and positive energy create an uplifting impression.
Before
After
The colour palette comes from the mother brand hope&joy. Yellow is used as the primary colour. We applied them across the product bottles to give each line its own character.
OnderNatural® had a clean layout with nature photography that gave the packaging a natural and friendly feel, but it lacked presence in real-life settings and on the shelf.
I introduced bold and colourful colour coding across the range to create a more optimistic and confident feel. The rhythm of the logo was carried through to the packaging, creating a label system that gives each product a distinct yet cohesive identity.
Before
The art direction places intimate products within the rhythm of everyday life. Rich, warm sunlight, dust drifting through the air and a gentle breeze create a soft, lived-in atmosphere, with the products naturally kept close at hand.
I also captured different hands interacting with the products, bringing a sense of energy, movement and intimacy to the experience.
OnderNatural® relaunched its existing product lines alongside a new product, ‘Finger Guard’. The products quickly expanded to new online store platforms, with Finger Guard selling out soon after launch.
The new identity helped customers recognise the brand more easily.
The new identity helped customers recognise the brand more easily.
Delivery
Visual Audit
Brand Identity
Package Design & System
Visual Direction
Website
Visual Audit
Brand Identity
Package Design & System
Visual Direction
Website
OnderNatural®
A healthy intimate life is joyful and wonderful.
Background
The intimate industry in South Korea is becoming more open and is now an important part of the lifestyle market. However, it can still feel uncomfortable to talk about. OnderNatural® brings what is often kept under into everyday life. The brand started with an intimate cleansing spray. Their products had a clean and natural look, but they looked similar to many other products in the market. They needed a stronger identity that could make OnderNatural® stand out while reflecting its vision of a healthy intimate lifestyle.
Solution
We created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a strong and confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels natural and safe to embrace.
A healthy intimate life is joyful and wonderful.
Background
The intimate industry in South Korea is becoming more open and is now an important part of the lifestyle market. However, it can still feel uncomfortable to talk about. OnderNatural® brings what is often kept under into everyday life. The brand started with an intimate cleansing spray. Their products had a clean and natural look, but they looked similar to many other products in the market. They needed a stronger identity that could make OnderNatural® stand out while reflecting its vision of a healthy intimate lifestyle.
Solution
We created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a strong and confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels natural and safe to embrace.