Nature in hand.
Worked with Young Kim, 2025
Background
Since its founding in 1975, Greenburgh Nature Center has become a beloved institution and this year is its 50th anniversary. The challenge was to shift visitor engagement from a transactional relationship to a membership model, while increasing consideration among potential visitors.
Solution
To create a connection between the Nature Center and its guests, we created a nature-focused logo with a new ‘N’ symbol made from two arrows coming together. It represents people coming together with nature through seeing, smelling, touching and feeling it. It encourages people to become more active participants in nature, creating a better world for us all.
Since its founding in 1975, Greenburgh Nature Center has become a beloved institution and this year is its 50th anniversary. The challenge was to shift visitor engagement from a transactional relationship to a membership model, while increasing consideration among potential visitors.
Solution
To create a connection between the Nature Center and its guests, we created a nature-focused logo with a new ‘N’ symbol made from two arrows coming together. It represents people coming together with nature through seeing, smelling, touching and feeling it. It encourages people to become more active participants in nature, creating a better world for us all.
Delivery
Visual Identity
Visual Identity