Info
Gulf Air
Reawakening the original Middle Eastern.Creative Credit: Saffron Brand Consultant, London 2019

Background
An innovative trendsetter, Gulf Air helped establish Bahrain as a travel hub and set a high standard for luxury and glamour. They wanted to create a pattern and system based on their existing brand identity.

Solution
We developed a flexible falcon feather system using a grid, creating different shapes to give each part of the brand its own character.

Delivery
Pattern Design & System
Illustration Direction  



Pattern Inspiration





Pattern System

Creating different shapes of falcon feathers based on a formatting grid allowed us to create variety across the brand. Each shape helps distinguish different aspects of the brand. For example, each colour in the colour system represents a different class from First to Economy.