We represented the idea of ‘bringing what is often kept under into everyday life’ in the brand identity. The ups and downs of the master logo represent the rhythm of intimate life and how joyful and important it can be. Bold shapes and positive energy create an uplifting impression.
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After
The colour palette comes from the mother brand hope&joy. Yellow is used as the primary colour. We applied them across the product bottles to give each line its own character.
OnderNatural® had a clean layout with nature photography that gave the packaging a natural and friendly feel, but it lacked presence in real-life settings and on the shelf.
I introduced bold and colourful colour coding across the range to create a more optimistic and confident feel. The rhythm of the logo was carried through to the packaging, creating a label system that gives each product a distinct yet cohesive identity.
Before