As an online brand, one of the biggest challenges was creating a personal connection without a physical store. I wanted to turn this limitation into an opportunity by creating a moment of surprise when customers received their order.
I designed touchpoints throughout the customer journey, from discovering GREETINGS FOLKs online to receiving and opening the package. The shipping box was screen-printed with the brand’s products, turning the packaging into part of the brand experience while reducing unnecessary packaging. Red string held the stationery securely in place while adding a simple visual detail.
Even the leftover materials were turned into small cards and included with each order, giving the materials a second life.