Creating an invisible force for good
Creative Credit: Styles & Pateners, London, 2023
Background
Constanter are an independent charitable foundation based in Switzerland, forming part of a network of philanthropic organisations. They have a powerful purpose – to make the world a better place, by investing in areas that have the maximum positive impact upon society and the wider planet. Each project is deeply rooted in their values and chosen with extreme precision for far-reaching effect.
Solution
The new brand proposition perfectly captures the far-reaching goal of Constanter’s work in: ‘Potential Unbound’. Combined with their unassuming nature and self-funded foundation, this fed into the creative idea: an invisible force for good.
Constanter are an independent charitable foundation based in Switzerland, forming part of a network of philanthropic organisations. They have a powerful purpose – to make the world a better place, by investing in areas that have the maximum positive impact upon society and the wider planet. Each project is deeply rooted in their values and chosen with extreme precision for far-reaching effect.
Solution
The new brand proposition perfectly captures the far-reaching goal of Constanter’s work in: ‘Potential Unbound’. Combined with their unassuming nature and self-funded foundation, this fed into the creative idea: an invisible force for good.
Delivery
Visual Identity
Brand System
Guidelines
MS PPT & Word Template Design
Visual Identity
Brand System
Guidelines
MS PPT & Word Template Design
The new identity represents the foundation as a ripple; a quiet and impactful moment. The centre of the ripple represents their targeted investments, capable of far-reaching impact.
The foundation needed an identity system that could be used in-house by communication specialists, rather than designers. So the final system was designed to be impactful, but still intuitive and straightforward. It included a range of tools that helped the team adopt the identity quickly and easily; a suite of ripples, key templates, and animations to deliver an engaging audience experience for digital brand pieces.