Creating an invisible force for good
Creative Credit: Styles+Partners, London, 2023
Background
Constanter is an independent charitable foundation based in Switzerland, forming part of a network of philanthropic organisations. They have a powerful purpose – to make the world a better place by investing in areas that have the maximum positive impact upon society and the wider planet. Each project is deeply rooted in their values and chosen with extreme precision for far-reaching effect.
Solution
The new brand proposition perfectly captures the far-reaching goal of Constanter’s work in: ‘Potential Unbound’. Combined with their unassuming nature and self-funded foundation, this fed into the creative idea: an invisible force for good.
Constanter is an independent charitable foundation based in Switzerland, forming part of a network of philanthropic organisations. They have a powerful purpose – to make the world a better place by investing in areas that have the maximum positive impact upon society and the wider planet. Each project is deeply rooted in their values and chosen with extreme precision for far-reaching effect.
Solution
The new brand proposition perfectly captures the far-reaching goal of Constanter’s work in: ‘Potential Unbound’. Combined with their unassuming nature and self-funded foundation, this fed into the creative idea: an invisible force for good.
Delivery
Visual Identity
Brand System
Guidelines
MS PPT & Word Template Design
Visual Identity
Brand System
Guidelines
MS PPT & Word Template Design
The new identity represents the foundation as a ripple; a quiet and impactful moment. The centre of the ripple represents their targeted investments, capable of far-reaching impact.
The foundation needed an identity system that could be used in-house by its communications team. The final system was designed to be impactful while remaining intuitive and straightforward.
It included a range of tools to help the team adopt the identity quickly and easily, including a suite of ripples, key templates and animations to create engaging digital brand experiences.