OnderNatural®

A healthy intimate life is joyful and wonderful.

Background
The intimate industry in South Korea is becoming more open and is now an important part of the lifestyle market. However, it can still feel uncomfortable to talk about. OnderNatural® brings what is often kept under into everyday life. The brand started with an intimate cleansing spray. Their products had a clean and natural look, but they looked similar to many other products in the market. They needed a stronger identity that could make OnderNatural® stand out while reflecting its vision of a healthy intimate lifestyle. 


Solution
We created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a strong and confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels natural and safe to embrace.