Background
The intimate industry in South Korea is becoming more open and an important part of the lifestyle market, but it can still feel uncomfortable to talk about. OnderNatural® started with an intimate cleansing spray. The brand had a clean and natural look but lacked a distinctive identity in a crowded market.

Solution
I created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels natural and safe to embrace.