OnderNatural®
A healthy intimate life is joyful and wonderful.
South Korea, 2020
Background
Korea's intimate industry is becoming more open and an important part of the lifestyle market, but it can still feel uncomfortable to talk about. OnderNatural® started with an intimate cleansing spray. The brand had a clean look but lacked a distinctive identity in a crowded market.
Solution
I created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels friendly and safe to embrace.
Korea's intimate industry is becoming more open and an important part of the lifestyle market, but it can still feel uncomfortable to talk about. OnderNatural® started with an intimate cleansing spray. The brand had a clean look but lacked a distinctive identity in a crowded market.
Solution
I created a bright and energetic identity that brings a positive attitude to intimate life. Bold typography gives the brand a confident character, balanced by playful colours that keep it approachable and friendly. Together, they create a lifestyle that feels friendly and safe to embrace.
Delivery
Visual Audit
Brand Identity
Package Design
Visual Direction
Website
Visual Audit
Brand Identity
Package Design
Visual Direction
Website