Delivery

 Branding & Identity 
 Brand System
Guidelines 
Positivce Change Group

A spark.



Background
Metlife is a among the largest global providers of insurance, annuities, and employee benefit programs globally. They seeked to launch a premium insurance for young wealth in Asia across Korea and China. 


Solution
Global support for next gen’s. The idea started from grids found in Korean and Chinese culture, architecture, design and 
techniques. A grid with Prime  focused on a new generation to 
support and protection plus visual idea.
2021 

Creative Credit
Prohet, HK