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Running a little business in Korea, 2024
Running a little business in Korea, 2024
Background
After years of working in international design environments, I became interested in looking at Korean heritage from a new perspective. Although I had worked on projects across different cultures, I had never explored my own. Living in Korea made me see familiar things differently, almost like experiencing the country as a visitor.
Solution
GREETINGS FOLKs is a stationery brand that explores Korean heritage through my lens.
I wanted to explore Korean culture and the market with this new perspective and turn what I discovered into a real brand. It was also a chance to challenge myself as a brand designer by building and running a business in a new market.
After years of working in international design environments, I became interested in looking at Korean heritage from a new perspective. Although I had worked on projects across different cultures, I had never explored my own. Living in Korea made me see familiar things differently, almost like experiencing the country as a visitor.
Solution
GREETINGS FOLKs is a stationery brand that explores Korean heritage through my lens.
I wanted to explore Korean culture and the market with this new perspective and turn what I discovered into a real brand. It was also a chance to challenge myself as a brand designer by building and running a business in a new market.
Delivery
Visual Audit
Brand Identity
Package Design
Customer Experience Design
Painting & Illustration
Website
Social Media
Visual Audit
Brand Identity
Package Design
Customer Experience Design
Painting & Illustration
Website
Social Media